dble collective Wins Janji PR Account

dble collective landed the PR agency of record assignment for Janji, the running and exploration apparel brand. The independent shop will handle brand storytelling as Janji enters its next growth phase.

Janji operates in the performance apparel category, competing against established running brands. The company's positioning centers on exploration-focused athletic wear.

dble collective's scope covers public relations and brand narrative work. The agency announced the partnership March 22 through LinkedIn.

The win adds athletic apparel to dble collective's portfolio. Performance brands increasingly brief independent shops for category-specific expertise rather than defaulting to holding company PR networks.

Janji selected dble collective over larger PR firms. The decision reflects a pattern: specialized independents winning accounts that traditionally went to multinational agency networks.

Neither party disclosed contract terms or budget. The partnership structure focuses on strategic storytelling rather than campaign execution.

dble collective joins the roster of independent agencies working in athletic and performance categories. The sector has seen increased independent agency activity as brands prioritize agility over scale.

The Janji account represents dble collective's expansion into sports marketing and performance brand narratives. Brand storytelling remains the core deliverable as Janji scales its market presence.