Agent99 Public Relations Wins Mumbrella Award for ASICS Cloud Launch

Agent99 Public Relations took Launch or Relaunch Campaign of the Year at the Mumbrella CommsCon Awards for its ASICS 'Running on a Cloud' campaign.

The win came April 3rd at Australia's CommsCon Awards, recognizing the independent PR shop's work on the athletic brand's product introduction. Agent99 ran the launch campaign for ASICS in the Australian market.

The 'Running on a Cloud' campaign marked a product launch for the footwear brand. Details on campaign scope, media strategy, or market results were not disclosed in the announcement.

Agent99 Public Relations operates in Australia's independent agency landscape. The Mumbrella CommsCon Awards focus on corporate and public affairs communications work, separate from the publication's creative advertising awards.

ASICS has worked with multiple agency partners across markets. The brand's Australian advertising and public relations efforts have included both independent shops and holding company networks over the past decade.

The award adds to Agent99's credentials in consumer product launches. Launch campaign recognition typically weighs media reach, message penetration, and measurable market impact against category competition.

Mumbrella runs Australia's largest advertising and media industry awards programs. CommsCon evaluates corporate communications, public affairs, and stakeholder engagement work: distinct from creative campaign execution.

Agent99 announced the win via LinkedIn on April 3rd. No client comment from ASICS accompanied the announcement.