Deutsch Leads Turo's First Global Campaign Across Five Markets

Deutsch created and launched Turo's first global campaign, now running across the United States, Canada, United Kingdom, France, and Australia.

The independent agency serves as both lead creative and media agency of record for Turo in the US market. Mediahub Worldwide is handling media across the remaining global markets.

Turo, the peer-to-peer car sharing platform, operates in more than 7,500 cities worldwide. The company reported over $1 billion in gross booking value in 2023.

Deutsch's scope spans creative development and US media buying for the campaign launch. The agency has held the Turo account since 2022, when it won the business in a competitive pitch.

The campaign marks Turo's first coordinated push across multiple international markets simultaneously. Previous advertising efforts focused primarily on the US market.

Mediahub Worldwide, part of the Stagwell network, is deploying the campaign across Canada, UK, France, and Australia. The media agency began working with Turo in late 2025.

Neither Deutsch nor Turo disclosed campaign budget or media spend figures. The campaign creative and channel mix were not detailed in the announcement.

Deutsch operates from offices in New York and Los Angeles with approximately 400 employees. The agency's current client roster includes Dr Pepper, IKEA, and Patagonia.