Dentsu Wins Tapestry Global Media AOR for APAC and EMEAI

Dentsu has been appointed Tapestry's global media agency of record, covering full-service planning and buying across APAC and EMEAI regions.

Tapestry, the luxury conglomerate behind Coach, Kate Spade, and Stuart Weitzman, consolidated its media business with the holding company network. The scope includes strategic planning, media buying, and campaign execution across both regions.

The account moved to Dentsu from a prior arrangement that had regionalized media duties across multiple agencies. Tapestry reported $6.7 billion in revenue for fiscal 2025, with APAC representing its second-largest market after North America.

Dentsu will handle media for all three brands under the Tapestry portfolio. Coach, the flagship label, generates approximately 60% of parent company revenue. Kate Spade and Stuart Weitzman, acquired in 2017 and 2015 respectively, complete the luxury accessories portfolio.

The consolidation follows Tapestry's February 2026 decision to abandon its proposed $8.5 billion acquisition of Capri Holdings after regulatory challenges. The company has since refocused on organic growth and marketing investment across its existing brands.

Tapestry spent an estimated $450 million on global advertising in 2025, according to industry tracking data. APAC campaigns have increasingly centered on digital channels and localized brand storytelling, particularly in China and Southeast Asian markets.

The appointment positions Dentsu to execute campaigns across key luxury markets where Tapestry competes with LVMH, Kering, and Richemont-owned brands. Media planning will coordinate across paid social, programmatic display, connected TV, and traditional luxury print placements.

Dentsu's win adds to a first-quarter 2026 that has seen the network secure Toyota's North American media business and expand its Unilever relationship into new categories.