Omnicom Media Group Wins Nord Anglia Education Media AOR for Asia

Omnicom Media Group has been named media agency of record for Nord Anglia Education across Asia. The appointment covers integrated media strategy, planning, and buying for 19 international schools in the region. The account will be led from Vietnam.

Nord Anglia Education operates a network of premium international schools globally. The Asia portfolio includes schools in China, Thailand, Vietnam, Singapore, and other markets across the region. The appointment consolidates media responsibilities under OMG's regional structure.

The win gives Omnicom Media Group a foothold in the education sector's Asia operations. Nord Anglia Education's schools serve families seeking international curricula and English-language instruction. The media mandate will support enrollment marketing and brand positioning across multiple countries from a single regional hub.

OMG will handle media strategy and execution for all 19 schools under the Asia umbrella. The Vietnam-led structure suggests a centralized approach to regional media buying, rather than country-by-country fragmentation. Nord Anglia Education has not disclosed the incumbent agency or whether this represents a consolidation of previously distributed responsibilities.

The appointment was announced via Class Futures' LinkedIn page on April 3, 2026. Class Futures' role in the announcement is unclear: whether as consultant, facilitator, or observer. The agency has not issued a formal statement beyond the LinkedIn post.

Nord Anglia Education operates 87 schools across 33 countries, serving approximately 88,000 students. The Asia region represents a significant portion of that footprint. The media AOR appointment reflects the brand's push to standardize marketing operations across its international school network.