StudioLR Taps Illustrator Holly Sharpe for St James Quarter Campaign

StudioLR brought illustrator Holly Sharpe onto its 'Edinburgh Style' campaign for St James Quarter. The work went live April 3rd.

St James Quarter is Edinburgh's mixed-use development combining retail, residential, and hospitality. The campaign required custom illustration work, which Sharpe delivered as a collaborator on the StudioLR creative team.

StudioLR operates as an independent brand creative agency based in the UK. The shop handles brand development and campaign execution for retail and commercial real estate clients. St James Quarter represents the kind of place-based branding work that requires local market understanding: Edinburgh's style vernacular, tourist-versus-resident messaging, the balance between aspiration and accessibility.

Sharpe posted the collaboration details to LinkedIn on April 3rd. Her portfolio includes editorial illustration and brand identity work. The 'Edinburgh Style' brief required illustration that could carry campaign messaging across multiple touchpoints: digital, print, and environmental applications within the Quarter itself.

The project marks another independent shop landing work in the competitive retail real estate category. Shopping districts and mixed-use developments typically brief large agencies with dedicated retail practices. StudioLR's Edinburgh work shows the gutsy brand creative positioning (their own language) resonates with clients looking for creative-led solutions over category experience checklists.

No campaign assets have been released publicly yet. The announcement came through Sharpe's professional network post, not a press release or agency case study. Standard timing: the work goes live, collaborators credit each other, assets follow when the client is ready to share them.