StudioLR Creates Illustrated Card Series for Historic Environment Scotland's Family Engagement Campaign

StudioLR designed a collectible illustrated card series for Historic Environment Scotland's 'The History Hunt' family engagement campaign. The cards feature illustrations by Kasia Kozakiewicz and are being distributed at Historic Scotland sites.

The campaign targets families visiting historic properties managed by the organization. Each card connects to specific sites within the Historic Environment Scotland network.

StudioLR handled the creative and illustration work. Kozakiewicz's illustrations anchor the visual identity of the campaign materials.

Historic Environment Scotland operates castles, abbeys, and archaeological sites across the country. The History Hunt campaign uses the collectible format to drive repeat visits across multiple properties.

The card distribution happens on-site rather than through digital or broadcast channels. Visitors collect cards as they visit different historic locations.

StudioLR is a design-led independent shop working across brand identity, digital, and campaign work. The studio's portfolio includes cultural and heritage sector clients alongside commercial brands.

The campaign launched in early 2025. Distribution continues across Historic Scotland's visitor sites.

This marks StudioLR's work in the heritage tourism category. The studio positioned the illustrated card format as both engagement tool and takeaway artifact for family visitors navigating Scotland's historic properties.