Sahar Advertising Services Launches OOH Campaign for Jetour Pakistan Across Punjab

Sahar Advertising Services deployed an out-of-home campaign for Jetour Pakistan across two major Punjab cities. The campaign features premium billboard placements in Lahore and Faisalabad.

Jetour Pakistan, the local arm of Chinese automaker Chery's SUV-focused brand, entered the Pakistani market in 2023. The brand operates in a competitive automotive sector dominated by established Japanese and Korean manufacturers.

Sahar Advertising Services, based in Pakistan, handles the outdoor advertising execution for Jetour's market presence. The campaign targets high-traffic routes in Lahore, Pakistan's second-largest city with a population of 13 million, and Faisalabad, the country's third-largest urban center.

The OOH deployment comes as Chinese automotive brands expand their footprint in South Asian markets. Jetour Pakistan competes in the mid-range SUV segment against brands like Kia, Hyundai, and MG Motor.

Billboard advertising remains a primary channel for automotive launches in Pakistan's major cities, where outdoor visibility drives showroom traffic. Lahore and Faisalabad combined represent approximately 18 million potential viewers across Pakistan's most commercially active province.

The campaign timeline and creative details were not disclosed in the announcement. Sahar Advertising Services has not specified the total number of billboard placements or the campaign duration.