Awarion Runs Programmatic DOOH for FedEx Across Istanbul Office Districts

Awarion executed a programmatic digital out-of-home campaign for FedEx in Istanbul, targeting the city's high-traffic business zones. The campaign ran in collaboration with OMD Turkey.

The agency deployed programmatic DOOH placements across Istanbul's office districts. The creative messaging centered on FedEx's global delivery speed and reliability.

Awarion specializes in programmatic advertising and digital media buying. The firm operates across Turkey and handles both local and international brand campaigns. OMD Turkey served as media agency of record. Awarion managed the programmatic execution layer.

FedEx has maintained an active presence in Turkey's logistics market for over two decades. The company operates multiple service centers across Istanbul, Ankara, and Izmir. This DOOH push marks the latest in a series of regional advertising efforts for the brand in emerging markets.

Programmatic DOOH allows advertisers to buy outdoor inventory through automated platforms, targeting specific times, locations, and audience profiles. The format has grown 35% year-over-year in European markets, according to the World Out of Home Organization's 2025 data.

Istanbul's office corridors represent roughly 8 million daily commuters across the city's central business districts. The Awarion FedEx campaign ran in areas including Maslak, Levent, and the Asian-side financial zones.

Neither Awarion nor FedEx disclosed campaign flight dates, creative formats, or investment levels.