Get In Takes Social Media Lead for Global Esports Industry Week

Get In landed the social media marketing partnership for Global Esports Industry Week (GEIW), running the conference's core social presence through 2026.

The appointment puts the agency in charge of GEIW's year-round social strategy as the global esports industry consolidates around fewer, larger events. GEIW positions itself as a cross-sector gathering point for endemic brands, traditional advertisers, and infrastructure players in competitive gaming.

Get In's remit covers platform strategy, content creation, and community management across GEIW's channels. The work extends beyond event promotion to building sustained engagement with the esports industry between annual gatherings.

The global esports industry pulled $1.9 billion in revenue in 2025, according to Newzoo, with brand partnerships and media rights accounting for 60% of that figure. Social platforms remain the primary distribution channel for esports content outside of dedicated streaming services.

GEIW runs annually, bringing together teams, leagues, sponsors, and service providers. The 2026 edition has not announced dates or location.

Get In operates as a specialist digital agency focused on gaming and esports verticals. The GEIW partnership marks their second major conference client after handling social for a regional gaming expo in 2024.

The appointment comes as esports marketing shifts from pure fan engagement to B2B relationship building. Industry events function as deal-making venues rather than consumer-facing spectacles, requiring social strategies that speak to executives and partnership teams rather than competitive gaming fans.