Martin Midgley Studio Releases Full VYRE Fitness Brand Identity Case Study

Martin Midgley Studio published a complete branding case study for VYRE Fitness on March 23, documenting the full identity system created for the fitness brand.

The studio shared the portfolio piece detailing the brand development work. The case study covers the visual identity system built for VYRE Fitness, though specific elements of the brand platform were not detailed in the announcement.

Martin Midgley Studio operates as an independent creative shop. The VYRE Fitness project represents work in the fitness and wellness category: a sector that has seen increased brand investment since 2024.

The studio made the case study public through its social channels. No campaign launch date or market rollout information was included in the announcement.

Fitness brands have increasingly partnered with smaller studios for identity work. The category saw 23% growth in independent agency searches in 2025, according to Free Agency Media's keyword data. Studios specializing in brand identity have captured work from emerging fitness brands launching direct-to-consumer models.

The VYRE Fitness case study adds to Martin Midgley Studio's public portfolio. The studio has not disclosed other current clients or projects.

Brand identity work typically includes naming, visual systems, positioning strategy, and brand guidelines. The scope of the VYRE Fitness engagement was not specified in the studio's announcement.