Reig Jofre Takes Vincobiosis Acneic Campaign to Polish Streets

Pharmaceutical company Reig Jofre launched a public awareness campaign for Vincobiosis Acneic across Warsaw and Poznań this month. The work puts real people who've dealt with acne on billboards and public transport.

The campaign, titled 'Every Face Tells a Story,' features young people from Poland photographed for outdoor placements. Each billboard includes a QR code linking to short films where participants share their experiences with acne.

Reig Jofre ran the placements across two cities: Warsaw and Poznań. The media buy used public transit and street-level outdoor. The QR code structure connects static outdoor placement to longer-form video content hosted online.

The Vincobiosis Acneic campaign marks a direct-to-consumer awareness push in Poland's pharmaceutical advertising space. Reig Jofre's approach uses testimonial content rather than product-focused messaging. The work is narrative-led rather than clinical.

The campaign launched in early April 2026. Reig Jofre has not disclosed media spend, placement duration, or whether the work will expand beyond Poland's two largest cities. The company announced the launch via LinkedIn on April 3.

Reig Jofre operates as a pharmaceutical laboratory with a presence across Europe. Vincobiosis Acneic sits in their dermatological product line. The Polish market campaign represents a geography-specific rollout rather than a pan-European effort.