Three Cents Artisanal Beverages Launches 'Never Still' Global Campaign

Three Cents Artisanal Beverages rolled out a global integrated campaign titled 'Never Still,' alternately positioned as 'Intense To The Last Sip.' The effort spans outdoor, broadcast, cinema, digital, PR, and below-the-line activations.

Sophia Terzopoulou, affiliated with the brand, announced the launch on LinkedIn May 5. The campaign marks a multi-channel push for the premium mixer brand, which positions itself in the artisanal beverages segment.

The effort runs across traditional and digital channels. OOH and cinema placements anchor the above-the-line work. Digital and PR support the reach. BTL activations close the loop at point of sale.

Three Cents operates in the premium mixer category: tonic waters, ginger beers, and soft drinks designed for cocktail pairing. The brand competes with Fever-Tree and Q Mixers in the space where bartenders and home enthusiasts pay up for quality.

'Never Still' suggests constant motion. 'Intense To The Last Sip' emphasizes flavor retention. Both frames position the product against mixers that go flat or lose carbonation.

The campaign's global scope indicates distribution reach beyond the brand's Greek home market. Three Cents has expanded into Europe, the Middle East, and select U.S. markets over the past five years.

No agency credit surfaced in the announcement. The campaign could be in-house work or the product of an undisclosed creative partner. The brand's previous work has come from both internal teams and external shops.

The timing aligns with summer cocktail season in the Northern Hemisphere: peak consumption window for premium mixers as bars and restaurants build seasonal menus.