Goodside Studio's SperoVentures Identity Work Featured on Brand New

Goodside Studio landed a featured review on Brand New by UnderConsideration for their logo and identity design work with SperoVentures.

The studio announced the recognition on March 13, highlighting their branding work for the venture capital firm. Brand New, the graphic design industry's primary platform for logo and identity critique, published a formal review of the SperoVentures identity system.

Brand New reviews carry weight in the design community. The platform's detailed critiques influence how identity work gets perceived across the industry. For an independent studio, featured coverage on Brand New signals work that meets the editorial threshold of one of design's most discerning publications.

Goodside Studio specializes in brand identity and design systems. The SperoVentures project represents their work in the venture capital and investment space: a sector where visual identity increasingly matters as firms compete for founder attention.

The studio didn't detail the scope beyond logo and identity design. SperoVentures' updated brand system is now live and documented in Brand New's archive of reviewed work.

For studios building a portfolio in brand identity, Brand New features function as both validation and visibility. The platform's audience spans creative directors, brand strategists, and CMOs evaluating agency capabilities. Coverage there puts independent studios in front of decision-makers looking for design expertise outside holding company networks.