AV Squad Produces Digital Spot for Sony Pictures' Spider-Man Campaign

AV Squad created a digital spot for Sony Pictures' Spider-Man: Brand New Day campaign. The Los Angeles-based agency announced the work on March 25, 2026.

The campaign launched what Sony Pictures called the biggest global trailer debut of all time. AV Squad thanked clients and fans in its announcement but did not specify viewership numbers or platform distribution.

Sony Pictures has not publicly disclosed the scope of AV Squad's involvement in the broader Spider-Man: Brand New Day advertising campaign. The digital spot represents at least one component of the film's promotional rollout.

AV Squad specializes in entertainment marketing and has worked across film, television, and streaming launches. The agency operates independently in Los Angeles. It focuses on content production and digital campaign development for entertainment brands.

The Spider-Man franchise has historically generated significant advertising campaign activity across multiple agencies and formats. Sony Pictures typically coordinates multi-agency efforts for tentpole releases. The studio has not confirmed the full agency roster for Brand New Day's promotional work.

AV Squad's March 25 announcement marked the first public confirmation of independent agency involvement in the Spider-Man: Brand New Day campaign. Sony Pictures has not disclosed additional agency partnerships or campaign details as of this report.