AV Squad Creates Trailer for Sony Pictures' Spider-Man: Brand New Day Campaign

AV Squad produced a trailer for Sony Pictures' Spider-Man: Brand New Day advertising campaign. The Los Angeles-based agency announced the work on March 19, 2026.

The campaign marks another entertainment project for AV Squad, a creative shop focused on production and post-production work. Sony Pictures tapped the independent agency to handle trailer production for the Spider-Man property.

AV Squad's portfolio includes work across film, television, and brand content. The studio operates with in-house capabilities spanning creative development through final delivery. The client roster includes entertainment studios, streaming platforms, and consumer brands.

Sony Pictures continues to brief independent agencies on major franchise campaigns. The studio's Spider-Man property has generated multiple film releases, merchandising lines, and cross-platform marketing initiatives. This campaign ties to a new Spider-Man release or promotional push.

The trailer format remains central to entertainment marketing. Studios brief agencies on these high-impact assets months before release dates. A single trailer can generate millions of views within hours of posting and set the tone for broader campaign rollouts.

AV Squad joins other production-focused independents winning entertainment work from major studios. Studios brief specialized shops on specific deliverables rather than routing all work through holding company agency of record relationships.

No additional details on the campaign's scope, media buy, or release strategy have been disclosed.