SBAM Creative Agency Wins Scrigno Group Account

SBAM Creative Agency, part of Jakala, won a competitive pitch to handle creative communications for Scrigno Group. The account centers on social media, influencer marketing, and content development.

Scrigno Group manufactures sliding door and window systems. The Italian company operates globally with distribution in over 80 countries. SBAM will manage the brand's digital presence and content strategy.

Jakala acquired SBAM in 2021 as part of its expansion into creative services. The agency operates within Jakala's network while maintaining its creative identity. SBAM's client roster includes work across retail, consumer goods, and industrial sectors.

The pitch process involved multiple agencies competing for the account. Scrigno Group selected SBAM. The focus on influencer marketing targets architects, designers, and construction professionals through digital channels.

SBAM is based in Milan with 40+ employees. The agency specializes in brand strategy, content production, and digital campaign execution. Their work for Scrigno Group includes managing social channels, developing influencer partnerships, and creating content across multiple formats.

The account represents Scrigno Group's investment in brand-level communications beyond traditional trade marketing. For SBAM, it adds a B2B industrial client to a portfolio that skews consumer-facing. The agency begins work immediately with campaigns launching in Q2 2026.