Anomaly Creates UK Brand Campaign for Revolut Featuring Graham Norton

Anomaly has launched a UK brand campaign for Revolut featuring television presenter Graham Norton. The work positions what a bank can and should be, according to Emily Lewis, Revolut's Brand Activation Lead, who posted about the collaboration on LinkedIn.

The campaign launched across the UK with creative developed in partnership between Anomaly and Revolut's internal Brand Activation team. Lewis, who joined Revolut in January 2024 after roles at Meta and MediaCom, oversaw the brand collaboration.

Revolut has grown to over 50 million customers globally since launching in 2015. The fintech company offers banking services including current accounts, savings, investments, and currency exchange. The company has been expanding its UK presence, where it holds an e-money license and has been operating since its founding.

AnomalyUK handles the creative account. The London office is part of Anomaly's global network, which operates as an independent agency across multiple markets. The shop has previously worked with brands including Johnnie Walker, Budweiser, and Google.

The Graham Norton campaign marks Revolut's latest brand-building effort in the UK market, where traditional banks including Barclays, HSBC, and Lloyds dominate advertising spend. Norton, who hosts The Graham Norton Show on BBC One and has won multiple BAFTA awards, brings recognizable appeal to the financial services category.

No campaign creative or media spend figures were disclosed in the announcement.