Full Scoop Marketing Holds AOR for Pokeworks Canada and Playa Bowls Canada

Full Scoop Marketing serves as agency of record for Pokeworks Canada and Playa Bowls Canada, managing coordinated marketing campaigns that support franchise expansion.

The Toronto-based shop handles store-level marketing for both fast-casual brands. Pokeworks operates 15 locations across Canada serving poke bowls and Hawaiian-inspired dishes. Playa Bowls, which entered the Canadian market in 2023, focuses on acai bowls and smoothies with planned expansion in Ontario and British Columbia.

Full Scoop's work centers on franchise-level campaign coordination. The agency develops marketing assets and strategies designed to drive foot traffic to individual locations while maintaining brand consistency across the portfolio.

George Heos, Full Scoop's founder, confirmed the relationship in a LinkedIn post on April 3, 2026. The agency has worked with both brands since their Canadian market entries, supporting the franchise development process with localized marketing programs.

The engagement represents a pattern in QSR and fast-casual marketing: brands assigning franchise-level campaign work to independent agencies rather than centralized holding company shops. Pokeworks Canada and Playa Bowls Canada require market-specific strategies that adapt to regional franchise ownership structures.

Full Scoop Marketing operates as an independent shop specializing in franchise marketing. The agency's client roster includes multiple franchise brands requiring store-level campaign execution alongside corporate brand guidelines.

Neither Pokeworks nor Playa Bowls disclosed the scope of the relationship or whether Full Scoop handles digital, traditional, or integrated campaigns across both brands.