AV Squad Creates Scream 7 Campaign for Paramount Pictures

AV Squad launched a campaign for Paramount Pictures' Scream 7, marking the Los Angeles-based independent agency's work with the studio on the horror franchise's latest installment.

The agency posted campaign creative on March 6, celebrating the film's box office performance. The post congratulated Paramount Pictures on the theatrical release and tagged the studio as partners.

AV Squad specializes in entertainment marketing, working with studios and streaming platforms on theatrical releases and franchise launches. The Scream 7 campaign represents their work in the horror genre alongside their broader film marketing portfolio.

Paramount Pictures released Scream 7 theatrically in early 2026. The franchise, which launched in 1996, has generated over $900 million at the global box office across six previous installments. The seventh film continues the meta-horror formula the series established three decades ago.

The campaign comes as studios increasingly work with independent agencies on franchise releases. Entertainment marketing requires rapid turnaround and platform-specific creative: capabilities that smaller shops can deliver without holding company approval layers.

AV Squad operates from Los Angeles with a focus on theatrical campaigns, streaming launches, and franchise activations. Their client roster includes work across major studio releases and streaming platform originals.

The Scream 7 collaboration adds to Paramount Pictures' use of independent agencies for franchise marketing. The studio has worked with various independent shops on recent releases, supplementing in-house creative teams and agency-of-record relationships.