Croud Named Ooni's Global Agency of Record

Croud secured the Agency of Record designation for Ooni, the outdoor pizza oven brand, according to a March 22 announcement from Roastbrief. The appointment positions Croud to lead Ooni's global strategy.

The scope covers data, creativity, and advanced segmentation across international markets. Croud will deploy a global-local model to scale Ooni's customer base beyond its current pizza enthusiast community.

Ooni launched in 2012 as a Kickstarter-funded portable pizza oven maker. The brand has expanded from direct-to-consumer to retail partnerships with Williams Sonoma, Sur La Table, and Crate & Barrel. Revenue hit $400M in 2023, according to CEO Kristian Tapaninaho's statements to the Financial Times.

Croud operates from 16 offices across North America, Europe, and APAC. The agency has 500+ employees and works with brands including Suzuki, HelloFresh, and Lastminute.com. The company focuses on performance marketing, with proprietary technology for campaign optimization.

The partnership gives Croud its highest-profile consumer goods client in the premium cookware category. For Ooni, the move represents a shift from regional marketing tactics to coordinated global campaigns as the brand expands into Asian and Latin American markets.

Roastbrief, the Latin American advertising news platform, broke the announcement through its LinkedIn channel. No campaign launch date or initial market focus was disclosed in the statement.