Netradyne PR Campaign Hits 158M Reach Through MyCommsGlobal Partnership

Netradyne's India AI Summit campaign generated 158 million impressions and 35+ media placements without paid advertising spend, according to Amit Kumar, the company's marketing leader.

MyCommsGlobal, the PR agency behind the campaign, secured coverage across CNBC TV, NDTV, and Economic Times. Kumar credited the agency with "nailing the narrative" in a LinkedIn post dated April 3, 2026.

The campaign centered on Netradyne's participation in India's AI Summit. MyCommsGlobal developed the PR strategy and executed media outreach. The zero-spend model relied entirely on earned media rather than paid placements.

Netradyne, a fleet safety and analytics company, typically focuses its marketing on commercial vehicle technology. The AI Summit push marked a pivot toward positioning the company within India's broader artificial intelligence landscape.

Kumar's post highlighted the 158M reach figure and the list of tier-one business media outlets. The campaign ran in March 2026 ahead of the summit. MyCommsGlobal handled strategy, pitching, and media coordination.

The results demonstrate earned media's continued effectiveness for B2B technology companies in regional markets. National business outlets covered a commercial fleet technology provider's AI positioning without paid support.

MyCommsGlobal operates as an independent PR consultancy. The agency has worked with technology companies on product launches and thought leadership campaigns across India's business media ecosystem.