ellodave creative agency Secures Lovehoney Group Sponsorship for RHS Chelsea Flower Show Installation

ellodave creative agency secured Lovehoney Group as the title sponsor for 'Aphrodite's Hothouse,' a sensual-themed houseplant studio debuting at the 2026 RHS Chelsea Flower Show.

The London-based shop, led by founder Rachel Oliver, brokered the partnership between the sexual wellness brand and plant stylist James Whiting. Lovehoney Group is funding the garden installation, which runs May 20-24 at the Royal Hospital Chelsea.

The RHS Chelsea Flower Show draws 165,000 visitors annually and generates £150 million in economic impact for London. Sponsor activations at the event typically require 12-18 month planning cycles. ellodave creative agency and Lovehoney Group confirmed the partnership in April 2026 for the May show.

Whiting's 'Aphrodite's Hothouse' marks Lovehoney Group's first branded presence at the 113-year-old horticultural event. The installation explores botanical sensuality through rare houseplant specimens in a greenhouse environment.

ellodave creative agency specializes in brand partnerships and creative strategy for wellness and lifestyle brands. The shop has previously worked with clients in sexual health, beauty, and consumer goods categories. Oliver founded the agency after holding senior roles at independent shops across London.

Lovehoney Group, headquartered in Bath, operates sexual wellness brands across 12 markets. The company reported £100 million in revenue in 2024 and employs 280 people globally. The brand has increased experiential marketing spend 40% year-over-year since 2023, according to industry filings.

The Chelsea activation represents a category expansion for RHS partnerships. Traditional Chelsea sponsors include automotive, luxury goods, and home furnishing brands. Lovehoney Group's entry signals shifting sponsor demographics as the show targets younger audiences.