AV Squad Creates Trailer for Lionsgate's The Furious

AV Squad announced the trailer they produced for Lionsgate's The Furious, set for theatrical release May 29.

The Los Angeles-based agency shared the work on social media March 26. The trailer represents a theatrical marketing assignment for the studio: a departure from AV Squad's core positioning in gaming and esports creative.

Lionsgate contracted the independent shop for the campaign's key trailer asset. The Furious marks a traditional film release in an environment where studios increasingly test independent agencies for theatrical marketing work historically handled by entertainment specialty shops.

AV Squad built its reputation creating content for gaming brands and esports organizations. The studio's work includes campaigns for major gaming publishers and esports leagues. The Lionsgate assignment signals a deliberate expansion into entertainment verticals or a studio willing to brief outside the traditional entertainment agency roster.

The May 29 release date puts the trailer in market during the summer theatrical corridor. Lionsgate's decision to work with an agency known for gaming content rather than a holdco entertainment division or established trailer house represents a notable briefing choice.

The trailer is live across Lionsgate's distribution channels. AV Squad has not disclosed the scope beyond the trailer asset or whether the relationship extends to additional campaign elements.