Sense Creative Agency Brands Lera Estate for VDG Voce Development Group

Sense Creative Agency developed the brand identity for Lera Estate, a residential community in Melbourne's south-east. The work was done in partnership with VDG Voce Development Group and RPM GRP.

The campaign launched in April 2026. Aaron Hatton, associated with the project, announced the partnership via LinkedIn on April 3.

Lera Estate represents VDG Voce Development Group's entry into Melbourne's competitive south-eastern residential market. The development group partnered with Sense Creative Agency for the branding work and RPM GRP for additional development services.

Sense Creative Agency handled the full brand development. The scope included naming, visual identity, and launch materials for the Lera Estate community.

The project marks another residential development branding for Sense Creative Agency in the Melbourne market. VDG Voce Development Group selected the independent agency over larger firms for the brand work.

No financial terms or contract duration were disclosed. The partnership structure between VDG Voce Development Group, Sense Creative Agency, and RPM GRP was not detailed beyond the brand development scope.

The Lera Estate launch comes as Melbourne's south-east continues to see residential development activity. Lera Estate positioning and market strategy were not specified in the announcement.