On The Toes Studios Handles Post for KEI Wires Women's Day Campaign

On The Toes Studios completed post-production work on a Women's Day campaign for KEI Wires and Cables, the Mumbai-based electrical manufacturer.

The campaign, created by INNOCEAN India, focused on women's safety and empowerment. On The Toes Studios' scope covered VFX, digital intermediate, AI integration, editing, and 3D/CGI work.

KEI Wires and Cables operates in the electrical infrastructure category: wires, cables, and housing wire products. The company has been active in purpose-driven advertising around seasonal moments including Women's Day and safety-focused messaging.

On The Toes Studios is a Mumbai-based post-production house. The shop's portfolio includes commercial work across VFX-heavy and CGI-intensive projects. Their involvement in the KEI campaign marks continued work in the consumer brand space, handling technical execution for agency-led creative.

INNOCEAN India, part of the Hyundai Motor Group's agency network, led creative development. The agency has expanded its India client roster beyond automotive into FMCG and infrastructure categories.

The campaign launched during the March 8 Women's Day window. No media spend figures or distribution channels were disclosed. The project represents standard post-production partnerships in the Indian advertising market: agencies handle strategy and concept, specialist studios execute technical delivery.

On The Toes Studios announced the work via LinkedIn on March 22, citing the full scope of post-production services delivered for the KEI Wires and Cables project.