Studio Schnabel Creates Purple Bike Campaign for EURORAD Germany

Studio Schnabel designed a campaign featuring what founder Thomas Schnabel calls "crazy purple bikes" for EURORAD Germany. The work launched in March 2026.

The campaign was a three-way collaboration. Studio Schnabel handled design. New Bricks Agency and Firma Witlof contributed additional elements. Schnabel announced the partnership on LinkedIn March 22.

EURORAD Germany operates in the European bicycle market. The brand chose a design-led independent shop, signaling a move toward visual differentiation in a category crowded with performance messaging and sustainability claims.

Studio Schnabel, based in Germany, specializes in brand identity and campaign design. The agency's portfolio includes work across consumer categories. Thomas Schnabel leads the studio and serves as creative director.

The purple bike imagery departs from standard bicycle advertising conventions. Most bike brands use outdoor photography, technical specifications, and environmental positioning. EURORAD emphasized color and design vocabulary, positioning for style-conscious urban riders rather than performance cyclists.

New Bricks Agency and Firma Witlof both maintain offices in Europe. The multi-agency structure shows EURORAD split responsibilities across creative disciplines rather than awarding the full scope to a single shop.

Studio Schnabel has not disclosed campaign scope, media spend, or market rollout details. The LinkedIn announcement contained creative visuals but no performance metrics or distribution strategy.