onepoint61 Partners with DPS Amaravati on Performance Marketing Strategy

onepoint61 has partnered with DPS Amaravati to handle performance-driven marketing across brand growth, lead generation, and social media channels.

The creative and digital marketing agency announced the partnership on March 31, positioning the work as a performance-focused engagement rather than traditional brand awareness. DPS Amaravati: part of the Delhi Public School network operating schools across India: selected onepoint61 to drive measurable outcomes across digital channels.

The scope covers three primary areas: brand growth strategy, lead generation campaigns, and social media marketing. No campaign creative or performance benchmarks were disclosed in the announcement.

onepoint61 operates as an independent creative and digital agency. The firm focuses on performance marketing executions where outcomes are tied to specific business metrics rather than creative awards or brand lift studies.

The education sector represents a growing category for performance marketing agencies. Schools and educational institutions increasingly treat enrollment as a lead generation challenge requiring digital channel optimization, conversion funnel management, and measurable return on ad spend. Traditional brand agencies typically approach education marketing through reputation building and community engagement. Performance shops like onepoint61 approach it through funnel metrics and cost-per-acquisition targeting.

DPS Amaravati joins onepoint61's client roster at a time when educational institutions are shifting marketing budgets from print and outdoor to digital channels with trackable performance data. The partnership signals continued movement in the education category toward agencies that can demonstrate enrollment impact rather than brand sentiment improvement.