Ogilvy UK Launches Brand Identity for Breast Cancer Now

Ogilvy UK created a new campaign and brand identity for Breast Cancer Now, the UK's leading breast cancer charity. The work launches across TV, social, digital, and influencer channels.

The campaign carries the line "We're Breast Cancer Now. Until We're Breast Cancer Never." It marks a full rebrand for the organization, combining paid media with organic social distribution.

Breast Cancer Now operates as the UK's largest breast cancer charity. The organization funds research, provides support services, and campaigns for improved care. Ogilvy UK handled creative, strategy, and brand identity development.

The launch includes a TV spot, digital assets, and social content designed for influencer amplification. The campaign went live April 3, 2026, according to Vicky Humphries, who posted about the work on LinkedIn.

Ogilvy UK is part of WPP. The London office handles creative and strategy for clients across healthcare, retail, and public sector categories. Recent work includes campaigns for the UK government and Unilever brands.

Breast Cancer Now was formed in 2015 through a merger of Breast Cancer Campaign and Breakthrough Breast Cancer. The charity funds research at universities and hospitals across the UK. It also runs the UK's only specialist breast cancer helpline.

The rebrand represents Ogilvy's latest work in healthcare advertising, following cancer awareness campaigns for NHS and Cancer Research UK. Breast cancer advertising remains a competitive category, with multiple agencies pitching work for research organizations and pharmaceutical brands.

No budget or team credits were disclosed at launch.