Agencija 101 Launches 'Pokloni ljepši dan' Campaign for Barcaffè

Agencija 101 created the 'Pokloni ljepši dan' ('Give a Better Day') campaign for Croatian coffee brand Barcaffè. The work centers on kindness and community values.

Tihana Vujčić, posting from Barcaffè's side, confirmed Agencija 101 as the agency behind the campaign in an April 3 LinkedIn post. The campaign name translates to 'Give a Better Day' in English.

Barcaffè operates in the Croatian coffee market. The brand's advertising campaign focuses on interpersonal connection rather than product features: a positioning choice that distinguishes it from functional coffee marketing.

Agencija 101 is based in Croatia. The agency's work with Barcaffè represents a local brand-local agency partnership in a market dominated by international coffee brands and their holding company agency networks.

The campaign launched in early April 2026. No media spend figures or distribution channels have been disclosed. The 'Pokloni ljepši dan' creative approach centers the brand's community positioning rather than taste, origin, or preparation: a strategic decision that frames coffee as social ritual rather than commodity product.

Barcaffè confirmed Agencija 101's role through internal personnel rather than agency announcement or press release. The attribution came directly from the brand side.