Disturbed Media Group Creates 3D Holographic Campaign for AXE at Prague Shopping Center

Disturbed Media Group deployed a holographic installation for Unilever's AXE brand at OC Chodov in Prague. The campaign featured 3D floating brand elements designed as an interactive consumer experience.

The activation ran at one of Prague's largest shopping centers. Disturbed Media Group used holographic projection technology to create floating brand imagery visible to mall traffic. The installation was designed for interaction rather than passive viewing.

Jano Hlavac, associated with the project, shared details on April 3. The campaign represents Disturbed Media Group's work in experiential retail environments for CPG brands.

OC Chodov draws significant foot traffic in Prague's retail corridor. The holographic approach positions AXE branding in physical space where traditional flat advertising typically dominates.

Disturbed Media Group has developed capabilities in dimensional advertising technology. The AXE installation demonstrates application of holographic projection in shopping center environments: a format that creates visual disruption in high-traffic retail contexts.

Unilever's AXE brand has historically invested in experiential marketing. The holographic campaign at OC Chodov continues that pattern, using spatial technology to create brand presence in physical retail.

The installation's interactive component focuses on consumer engagement metrics beyond impressions. Disturbed Media Group designed the experience to generate participation rather than observation.

No campaign duration or budget details were disclosed. The holographic installation represents a test of dimensional advertising technology in European retail environments.